Hammad Iftikhar
Facebook ads Scaling Expert
I have been advertising on Facebook since 2014. I have profitably handled 4 Million USD in adspend and generated my clients more than 12 Million USD with an average ROAS of 3.12.
I specialize in scaling DTC campaigns profitably, minimising CPCs and CPAs at scale while effectively keeping a stable ROAS.
Past Results
The following screenshots and details illustrate my past results delivered to clients facing a variety of different problems.
There are seven portfolio examples and across them my average ROAS is 4.55 yeilding a direct revenue of more than $1.26 Million against the ad spend of $277,482.
Scaled a jewelry store to $260k/month in 30 days
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $59,475 |
| Revenue Generated | $259,218 |
| ROAS | 4.36 |
When this client came to me she was worried about dwindling sales which were stuck at $3k per day even after she doubled her as spend from $1500/day to $2900/day. I worked with her to identify the problem which was lack of engaging creative and a surprising lack of UGC.
I helped centre her creative strategy around customer content and leveraged that content in our TOF and BOF ads. The results were and astounding 57% drop in CPC and 68% drop in CPP (Cost per purchase) leading to profitable cold audience ads.
Scaled to 7148 purchases with $87.33 AOV
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $160,043 |
| Revenue Generated | $624,170 |
| ROAS | 3.90 |
The client came to me with stagnating sales for her skincare brand. The brand had a very strong USP but whenever she tried to scale, the sales would immediately start to tank leaving her no choice but to ramp down the budget. I identified that she did not have any segmentation in place for her custom audiences and employed no value based audiences.
I created multiple value based audiences created an entire funnel based advertising system on the facebook. This resulted in better mapping of the customer journey and allowed us to crate more customized offers. This helped us scale from $120k per month to over $624k in 90 days while maintaining a ROAS of 3.90.
ROAS of 23.31 for a high ticket product
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $10,132 |
| Revenue Generated | $236,189 |
| ROAS | 23.31 |
The owner of this camping gear store came to me with a unique problem. This particular product (priced at $159) was selling like hot cakes at his retail location but no matter what he did, the sales were very poor online.
I identified that the problem was that the website and the ads did not focus on educating the customers. Instead of aiming for direct sales to the cold audience, I focus on educating the cold audience with a combination of Video ads, Messenger ads and influencer marketing. The focus of the first 2 ads for every customer was to educate them. After implementing the strategy we started to see great results and generated 1318 sales with a ROAS of 23.31.
Took a dropshipping store from 0 to $105k in 25 days
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $38,366 |
| Revenue Generated | $105,412 |
| ROAS | 2.75 |
My client had identified a viral product for his dropshipping store and wanted to scale it quickly before the competition jumped on it.I spend a night up identifying a way to stand out and decided to niche down the product so that we can dominant that segment completely.
Wanting to blitz the market, we produced multiple creatives, used different ad copies with multiple angles and utilised dynamic creative combinations so win all possible auctions. The result was 2317 sales in 25 days with a revenue of $105k.
Profitable cold campaigns for a $289 cold press juicer
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $6064 |
| Revenue Generated | $20,911 |
| ROAS | 3.45 |
This client was the sole distributor of a high end cold press juicer brand in Australia. He was already running Google ads and wanted to experiment with Facebook ads. He already had great creatives and partnerships with top chefs.
I was able to leverage his creatives and his influencer clout to generate $20k in 7 days before starting retargeting ads and scaling.
Brand new Maternity Care store to $11k in 7 days
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $3,300 |
| Revenue Generated | $11,020 |
| ROAS | 3.34 |
This maternity store was brand new when the client came to me with a limited budget. I managed to keep costs in check and was able to generate 243 sales and $11k in revenue.
Black Friday sales at a CPP of $0.81
Click the photo to enlarge
| Metric | Result Delivered |
|---|---|
| Ad spend | $102 |
| Revenue Generated | $4,667 |
| ROAS | 45.57 |
This for a fun project for me working with an owner of a fashion brand in the USA. The short term project was to maximise Black Friday sales and I was successful in generating 127 sales in 2 days. I was able to get a ROAS of 45.57 by spending just $102.